lpSomeone asked me this week about why the negative articles about UBF are all from the 1980’s and 1990’s, with almost no recent articles. Did UBF suddenly get better since the death of Samuel Lee in 2002? Here is my answer.

Come into the light?

As we know, UBF missionaries from the “hermit nation” of Korea hate one thing above all else – publicity. They really don’t want to come into the light of public scrutiny. At the same time, they are highly concerned about their image. What people say about UBF is of utmost importance to most UBF people. They naturally want to control who says what about them. That is why they either fear me or hate me or dismiss me– I am a loose cannon.

How UBF is attempting to improve their public image

Here is a timeline of events…

2002 Samuel Lee dies in a fire in Chicago (January 8, 2002, at 12:50 p.m)
2003 Former member discussions explode on the internet and elsewhere
2004 Former members send petition to remove UBF from the NAE
2005 The online discussion forum for former members shuts down
2007 UBF initiates a lawsuit against a former member website
2008 UBF re-joins the NAE and joins the ECFA
2009 UBF gathers numerous letters of recommendation

The Fourth Reform/Crisis Event

Things seemed to be going well up to this point. The three major reform situations in the short history of the group, in 1976, 1989 and 2000, seemed to be in the past. Many members breathed a sigh of relief. “God silenced all critics!”…they later claimed boldly in a 2012 UBF newsletter.

But already in 2010, a fourth event was being sparked. UBF saw a massive exodus of longtime leaders (like my family) in several chapters around the world, in the following years. The group had to focus on many internal problems, and then glorified themselves in a 50th anniversary celebration.

While the leaders celebrated, Joe Schafer surveyed many members. He found that morale was at an all-time low. Many members are frustrated and ready to leave if the cultic nature of the group is not addressed soon.

The Image Improvement Continues

2010 The Fourth Reform/Crisis Event sees a mass exodus of leaders; low morale
2011 The group paints a glorious picture of itself; 50th Anniversary
2012 The ubfriends.org website kicks into high gear
2013 Former member Isabelle publishes her book, “I Choose: Subtlety in Cults”
2014 Former member BrianK begins publishing 4 books,”Identity Snatchers”
2015 A Korean second gen puplishes her book, “Spirit Moves West”
2015 Abuse allegations are reported to police/authorities in two cities
2016 UBF forms a “Wikipedia Improvement Committee”

What happens next? What events did I miss here?