The Myth of Multiplication, Part 3

In Matthew’s version of the Great Commission, Jesus said, “Go and make disciples of all nations” (Mt 28:19, NIV). For most of my life, I interpreted the phrase “make disciples of all nations” as “create individual disciples within every nation.” With a mindset shaped by modern western individualism, it is natural for me to think of discipleship in terms of individual persons. But a more literal translation of this phrase from the original Greek is “disciple all the nations.” Is it possible that the intended targets of Christian discipleship are not individuals but nations? Does Jesus intend to transform whole communities, people groups, and social networks?

Yes, I believe that this is what Jesus meant. In the Old Testament period, God worked out his special purposes within the nation of Israel. But the change from B.C. to A.D. was accompanied by a huge paradigm shift in the way God would continue his salvation plan. The good news of Jesus was to be proclaimed to the nations and take on a new life within each of those nations. A nation is not a collection of isolated individuals. It is an organism, a living system, with a unique God-given character and identity. When the gospel is implanted into a complex living system, it can be transformed into something new and beautiful without sacrificing its special identity and vitality. Implanting a gospel into a complex living system is tricky business. God knows exactly how to do it, but usually we do not.

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The Myth of Multiplication, Part 2

In the first installment of this series, I challenged the popular notion that the church expands primarily through multiplication. Multiplication is the exponential growth that would be generated by highly committed, self-replicating followers of Christ. If every disciple were rigorously trained to make two or more disciples every few years, then the whole world could be evangelized in a few decades. Multiplication is a nice theory, but it doesn’t seem to work in practice. After a few years, the zeal for disciplemaking wanes; the enterprise sputters and runs out of gas. It is very difficult to find historical examples of intentional, self-replicating Christian discipleship successfully converting a city, generation, or culture.

If multiplication through discipleship training is not the primary engine of church growth, then what is?

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The Myth of Multiplication, Part 1

If you’re as old as I am, you might remember this annoying TV commercial from the 1970’s.The executives who came up with this ad imagined that, if each satisfied customer convinced two of her friends to try the product, then sales would go viral, and soon every woman on the planet would be using Fabergé Organics shampoo.

Did that happen? Of course not. In retrospect, the idea that consumers would, simply by viewing this commercial, be transformed into an aggressive and unpaid sales force was preposterous. This ad may have sold a few bottles of shampoo to desperate young women who were willing to try anything to have hair like Farah Fawcett and Heather Locklear. But the brand didn’t experience anything like the exponential growth in sales that this commercial envisions.

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